Keep your customers close and discover new ways to secure and maintain their loyalty
We are living in strange times and one thing this year has taught all of us is that we need to expect the unexpected. The foundations of customer loyalty are being put to the test by the current global crisis, especially when we are unable to meet people face to face. So, how can we keep customers close against an ever changing backdrop and keep them loyal?
Based on a global webinar with leading loyalty specialists from the UK and the U.S., this latest free e-guide is designed for accountants to rebrand and share as their own with their team and clients. It looks at how consumers attitudes, behaviors and purchasing habits are changing and how many of these new ways will remain post-pandemic, how to create an emotional connection that will lead to customers pressing the buy button and how to shape the customer experience and build a better connection.
Packed with practical tips on building closeness, the guide includes strategic advice from international thought leaders on new ways to secure and maintain loyalty as we return to business as ‘unusual’.